Changes in Hong Kong stocks | Keep (03650) rose by up to 10% “Back to the Future: 1999” joint challenge kicks off, IP co-brand influence continues to increase

The Zhitong Finance App learned that Keep (03650) rose by more than 10%. As of press release, it had risen 7.15% to HK$6.59, with a turnover of HK$397.415 million.

According to the news, recently, Keep collaborated with “Back to the Future: 1999” to launch a series of sports challenge activities, including online running with joint medals, exclusive custom-themed meditation classes, and special offline pop-up events. The joint event was officially launched at 10:00 on October 31, 2024. As of the publication on November 8, more than 70,000 users have signed up for the online running event, and the “Keep × Back to the Future: 1999” themed meditation series has also received enthusiastic feedback, all of which are on the top 10 popularity list exclusive to Keep members.

According to reports, “Back to the Future: 1999” is a modern retro mystical two-dimensional mobile game developed and operated by Deep Blue Interactive. In recent years, with the launch of different Keep events, medals have not only become a popular lifestyle for young people today, but have also become a hot topic of discussion and traffic password for social platforms. As the Keep medal continues to break the circle, its brand influence also continues to grow, attracting a large number of well-known IPs to launch joint medals with it.