NEW YORK, Nov. 25, 2024 /PRNewswire/ -- The global live music market size is estimated to grow by USD 35.56 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 17.38% during the forecast period.
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.38% |
Market growth 2024-2028 |
USD 35563.9 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
13.27 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, UK, Japan, Germany, and France, Canada, Australia, South Korea, Brazil, India |
Key companies profiled |
Alliance Tickets, Bassett Events Inc., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, Eventbee Inc., Eventbrite Inc., Event.com Inc., Live Nation Entertainment Inc., Lyte Inc., SeatGeek Inc., Sunrise Records Ltd., The Ticketline Network Ltd., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, TodayTix Inc., Viagogo Entertainment Inc., Vivendi SE, and Vivid Seats Inc., SM Entertainment, YG Entertainment, Universal Music Group, Sony Music Entertainment, Warner Music Group |
Market Driver
Live music market is a thriving industry that caters to the worldwide demand for authentic and great musical experiences. Trends in this sector include live music concerts, mobile apps, and the rise of DJs. Genres such as Blues, Pop, Rock, Metal, Electronica, and more continue to shape audience preferences. Industrial developments, urbanization, and technology adoption have led to the automation of production lines and the integration of technology in music events. Customer preferences drive emerging trends like local talent, interactive activities, and art installations at music festivals. Macroeconomic factors, disposable incomes, and social media influence ticket sales for B2C enterprises. Event organizers leverage user metrics, online purchase, and modeling approaches to optimize their operations. The live music market is a cornerstone of the entertainment sector, providing livelihoods for musicians, artists, agents, promoters, ticketing companies, contractors, record companies, music composers, corporate brands, and sponsors. The sector includes small clubs, theatre-sized venues, arena shows, and stadiums, featuring international stars and local talent. Festival dates, performance schedules, and promotional campaigns are crucial elements of successful live music events. Risk takers, fee negotiations, and show production are integral parts of the business. The future of the live music market is shaped by virtual online platforms, holograms, and fan bases. The sector continues to evolve, offering unique experiences for fans and like-minded individuals.
The live music industry has experienced a notable increase in the utilization of virtual and hybrid events due to technological advancements and the impact of the COVID-19 pandemic. Artists and event organizers have responded to evolving circumstances by adopting innovative approaches, enabling them to deliver live music experiences to global audiences despite challenges posed by large-scale gatherings. Virtual and hybrid formats have gained popularity as a solution to the disruptions caused by the pandemic, allowing musicians and artists to continue engaging with their fan bases.
Market Challenges
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Segment Overview
This live music market report extensively covers market segmentation by
1.1 Tickets- The ticketing segment is a pivotal part of the global live music market, facilitating fan access to live music events through ticket sales and distribution. Online ticketing platforms, such as Ticketmaster and StubHub, have become popular due to their user-friendly interfaces and secure payment gateways. Mobile ticketing, featuring digital tickets accessible on smartphones, enhances the ticketing experience and reduces the risk of counterfeit tickets. Secondary ticketing platforms, like Viagogo and SeatGeek, offer fans an alternative to secure tickets for sold-out events. Data analytics and personalized marketing strategies are emerging trends, enabling ticketing companies to provide customized recommendations and targeted campaigns. These advancements are anticipated to boost the growth of the ticketing segment in the live music market.
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Research Analysis
Live music concerts continue to captivate audiences worldwide, bringing people together through the power of music. Mobile apps have revolutionized the industry, allowing fans to access tickets, merchandise, and real-time updates on their favorite artists. From Blues to Pop, Rock, Metal, Electronica, and beyond, music events cater to diverse customer preferences. Emerging trends include the integration of technology, such as holograms and virtual online platforms, into live performances. Local special circumstances and macroeconomic factors can impact the livelihood of musicians, influencing tours and festivals. Social interaction and the connection with like-minded individuals are cornerstones of the live music experience, spanning decades. The younger generation continues to discover new artists and genres, ensuring the industry's longevity. Live music events offer more than just entertainment – they provide a unique experience for fans to engage with their favorite musicians and create memories that last a lifetime.
Market Research Overview
Live music concerts have seen a significant growth in popularity with the advent of mobile apps, allowing fans to easily discover and purchase tickets for their favorite artists and genres, including Blues, Pop, Rock, Metal, Electronica, and more. The live music scene is not just limited to concerts but also includes parties and music festivals, which offer unique experiences for like-minded individuals. Urbanization and industrial developments have led to the adoption of technology in music production lines and automation, transforming the way music is created and performed. Emerging trends such as virtual online platforms, holograms, and interactive activities have added new dimensions to live music events, catering to the younger generation's preferences for experiences over material possessions. Music festivals have become a cornerstone of the live music industry, attracting passionate audiences from worldwide, with genres ranging from local talent to international stars. Event organizers leverage social media and ticket sales to reach consumers, while B2C enterprises focus on Gross Merchandise Value and user metrics to optimize their offerings. The live music industry is influenced by various macroeconomic factors, including disposable incomes, consumer behavior, and emerging trends. Representativeness, social outlook, and urban population play a crucial role in shaping the industry's future, with Goldman Sachs predicting a decade-long livelihood for musicians, tours, and festivals. Live performance remains the heart of the industry, with artists, DJs, agents, promoters, ticketing companies, contractors, record companies, corporate brands, and sponsors all playing essential roles in bringing the music to the fans. From small clubs to arena shows and stadiums, the live music industry continues to evolve, offering unforgettable experiences for fans and artists alike.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio