At 8 o'clock tonight, Tmall Shuang11 officially went on sale. The leading brands in the sports and outdoor industry are Philharmonic, Nike, Adidas, Beimian, Anta, Camel, Lululemon, Jordan, Disant, Li Ning, Skechers, and NEW BALANCE. 12 brands have sold over 100 million dollars. Outdoor up-and-coming brands showed more explosive power. Bosch and 2 minutes surpassed last year's 4 hours, Mammoth and Helly Hansen 20 minutes surpassed last year's 4 hours, and Kolon 38 minutes surpassed last year's 4 hours. After the first hour of sale, Salomon grew by more than 60% year over year, Onrun and Will Sheng increased by more than 40% year over year, and Hoka OneOne increased by more than 20% year over year. According to QuestMobile's “2024 New Middle Class Insights Report”, the number of new middle class users across the network reached 257 million. Among them, sports shoes, clothing, and outdoor equipment are typical categories with high consumption bursts in the new middle class.

Zhitongcaijing · 10/21 14:33
At 8 o'clock tonight, Tmall Shuang11 officially went on sale. The leading brands in the sports and outdoor industry are Philharmonic, Nike, Adidas, Beimian, Anta, Camel, Lululemon, Jordan, Disant, Li Ning, Skechers, and NEW BALANCE. 12 brands have sold over 100 million dollars. Outdoor up-and-coming brands showed more explosive power. Bosch and 2 minutes surpassed last year's 4 hours, Mammoth and Helly Hansen 20 minutes surpassed last year's 4 hours, and Kolon 38 minutes surpassed last year's 4 hours. After the first hour of sale, Salomon grew by more than 60% year over year, Onrun and Will Sheng increased by more than 40% year over year, and Hoka OneOne increased by more than 20% year over year. According to QuestMobile's “2024 New Middle Class Insights Report”, the number of new middle class users across the network reached 257 million. Among them, sports shoes, clothing, and outdoor equipment are typical categories with high consumption bursts in the new middle class.