In 2024, the liquor industry will enter a structural adjustment cycle, and the characteristics of the stock era will become more and more obvious. During the off-season in the second quarter of this year, overall demand for liquor consumption was weak, and the pace of operation of wine companies in the off-season was under control. A number of agencies expect that in the third and fourth quarters of this year, some listed liquor companies will face pressure from slowing performance growth. Currently, the number of liquor companies above scale and winemaking production continue to decline, and the liquor industry is moving from a stage of extensive capacity expansion to a profit-driven stage where high-quality production capacity is king. In this context, leading liquor company Kweichow Moutai rapidly changed its marketing ideas, paid attention to market conditions, strengthened marketing system reform, actively promoted a “lifestyle shift from selling alcohol to selling alcohol”, and deepening the shift from “friend drinks” to “friend drinks.” In order to cope with the new market environment, Kweichow Moutai took the initiative to transform to a “new business”, do a good job in the “three major transformations” in terms of customer base, scenario, service, etc., and maintain and consolidate the market.

In 2024, the liquor industry will enter a structural adjustment cycle, and the characteristics of the stock era will become more and more obvious. During the off-season in the second quarter of this year, overall demand for liquor consumption was weak, and the pace of operation of wine companies in the off-season was under control. A number of agencies expect that in the third and fourth quarters of this year, some listed liquor companies will face pressure from slowing performance growth. Currently, the number of liquor companies above scale and winemaking production continue to decline, and the liquor industry is moving from a stage of extensive capacity expansion to a profit-driven stage where high-quality production capacity is king. In this context, leading liquor company Kweichow Moutai rapidly changed its marketing ideas, paid attention to market conditions, strengthened marketing system reform, actively promoted a “lifestyle shift from selling alcohol to selling alcohol”, and deepening the shift from “friend drinks” to “friend drinks.” In order to cope with the new market environment, Kweichow Moutai took the initiative to transform to a “new business”, do a good job in the “three major transformations” in terms of customer base, scenario, service, etc., and maintain and consolidate the market.