Nayuki's Tea (02150) 23 new stores directly managed by Nayuki's Tea opened in the third quarter

According to the Zhitong Finance App, Nai Xue's Tea (02150) announced that within the third quarter of 2024, the Group will open 23 new stores directly managed by Nai Xue's tea and shut down 89 stores directly managed by Nai Xue's tea. As of September 30, 2024, the Group operated a total of 1,531 Nai Xue's tea directly managed stores, and 353 Nai Xue's tea franchise stores, mainly in middle- and low-tier cities.

This quarter, the Group adopted a more cautious strategy in store expansion, optimized existing direct-run stores, and closed some underperforming stores to boost the performance of existing direct-run stores. In terms of franchise business, we pay more attention to the selection of franchisees and hope to cooperate with more mature franchisees that share common brand values with the Group. In terms of marketing, the “Naixue Limited Edition Little Blue Cup” launched by the Group on festivals such as Tanabata and Autumn Festival is loved by consumers; it has also jointly launched a series of offline activities such as “pop-up stores” in various business districts across the country to further enhance the Group's brand volume.