Changes in Hong Kong stocks | Old-fashioned Gold (06181) has now risen by more than 6%, and international gold prices have repeatedly reached new highs. Institutions suggest focusing on product strength and channel operation efficiency

The Zhitong Finance App learned that Old Shop Gold (06181) is now up more than 6%. As of press release, it has risen 5.12% to HK$164.1, with a turnover of HK$8.04 million.

According to the news, spot gold rose and hit the 2,700 US dollars/ounce mark for the first time today, reaching a record high. According to market news during the National Day, old gold stores announced price increases, and the overall increase was between 4% and 11%. The customer service of Laopu Gold Taobao's flagship store revealed to reporters that at present, Laosepo Gold's price increase category only includes jewelry. The price of gold bars and coins was supposed to be adjusted along with the market. In order to make a profit for customers, the price adjustment was delayed until before the National Day.

Guosheng Securities pointed out that due to high gold prices and fluctuations in the consumption environment, residents' willingness to spend gold jewelry is weak, and the short-term performance pressure on the target company is relatively high. In the medium to long term, we believe that leading gold and jewelry companies will seek scale expansion by improving the efficiency of e-commerce and offline channel operations while strengthening product differentiation. It is recommended to pay attention to old stores such as Gold.