AICPA Releases Statement Regarding Intuit Ad, Expressing Support for CPA and Tax Practitioner Community

WASHINGTON, Oct. 17, 2024 /PRNewswire/ -- In the wake of recent controversy surrounding an advertisement released by Intuit, American Institute of CPAs (AICPA) president and CEO, Barry Melancon, CPA, CGMA, released the following statement:

"Tax professionals play a critical role in the tax filing, planning, and advisory landscape, one that continues to evolve aided by AI and other technology. The crucial role of CPAs, who serve as expert and trusted advisors to business owners and individuals, was not reflected in an unfortunate recent ad campaign launched by Intuit. 

"Following the release of the ad, the AICPA engaged in productive discussions with various stakeholders, including Intuit's CEO. We want to thank our members, many of whom expressed disappointment with the ad, for their patience as we held these conversations.

"Intuit's decision to halt the ad is a positive step. We appreciate that in our conversations, Intuit reemphasized their commitment to the CPA community and recognized the importance of growing that talent pipeline. AICPA members interact with Intuit in numerous capacities, and this decision is recognition of how important that interaction is to Intuit.

"As the CPA profession continues to progress and expand with ever-changing technology, laws and consumer expectations, the AICPA will support the tax practitioner and CPA community in the work of providing expert analysis, insights and financial planning services to millions of Americans."

About the American Institute of CPAs  

The American Institute of CPAs (AICPA) is the world's largest member association representing the CPA profession, with 400,000 members in the United States and worldwide, and a history of serving the public interest since 1887. AICPA members represent many areas of practice, including business and industry, public practice, government, education and consulting. AICPA sets ethical standards for its members and U.S. auditing standards for private companies, not-for-profit organizations, and federal, state and local governments. It develops and grades the Uniform CPA Examination, offers specialized credentials, builds the pipeline of future talent and drives continuing education to advance the vitality, relevance and quality of the profession.  

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SOURCE AICPA