The Big Biscuit Focuses on Sustainable Growth Over Speed

Barchart · 10/16 07:19

The Big Biscuit®, a modern All-American breakfast and lunch franchise concept known for its classic comfort food served with genuine hometown hospitality, is on the rise and doing it on their terms. The company is led by father-and-son duo David and Chad Offerdahl who now serve as Co-CEOs. The brand was recently named one of the 5 Breakout Brands by Franchise Times, as they secured their place for the first time this year on the Franchise 400 list. This brand achieved $35.6 million in sales last year from 23 locations, of which nearly 75% are company owned.

Now, as the company expands their presence, including their recent entry to Arkansas with new franchise partners, marking location number 30 across four states, the father-and-son duo are steadfast on keeping the company their own. In 2023, The Big Biscuit served over 100,000 Guests per location (and, all before 2:30 pm daily), so that franchisees could be back home with their families for dinner.

“We are focused on sustainable growth over rapid growth. Our team knows that finding the right franchise partners for our brand is what will make The Big Biscuit successful for many years to come. At this point, we are looking for multi-unit operators with extensive experience in the food and beverage industry,” said Chad Offerdahl, President & Co-CEO for The Big Biscuit. “We only answer to the Guest as we do not have any private equity investors, making our brand adaptable.”

To further support their growth efforts, the company is also strengthening its leadership. They recently announced the promotion of President Chad Offerdahl to President and Co-CEO, and Marita Swift, who most recently served as VP, Brand Strategy, is now VP, Strategic Growth.

“The strategy for our growth puts our franchisees in the forefront. We are focused on being mindful and supportive of our partners to ensure our shared success. As the head of a family-run business, and a former SONIC franchisee, I am incredibly aware and sensitive to the needs of franchisees,” said David Offerdahl, Co-CEO for The Big Biscuit®. “Our goal is to create the best breakfast and lunch experience for the communities we serve and with like-minded people who can help drive our expansion. We understand that growth takes time and requires well-informed decisions to positively impact our entire system.”

The Big Biscuit is an All-American breakfast and lunch franchise concept focusing on freshly prepared, classic comfort food consistently served with generous portions in a family-friendly environment. Founded in 2000, The Big Biscuit is an innovative, adaptive, community-centric, and modern brand that creates excellent guest experiences defined by genuine hometown hospitality, emphasizing old-school breakfast and lunch favorites incorporating creative twists.

To learn more about The Big Biscuit, visit bigbiscuit.com. Want to be part of The Big Biscuit? Explore franchising opportunities at bigbiscuitfranchise.com.

About The Big Biscuit®

The Big Biscuit is an all-American breakfast and Lunch franchise concept that combines the classic flavors you love with a modern twist without skimping on selection. There is something for everyone here. Founded in 2000, The Big Biscuit thrives on innovation and flexes its adaptability to continually offer guests what they want and crave.

The menu features generous portions of freshly prepared classic comfort food favorites and friendly smiles—as big as their famous buttermilk biscuits. Each location offers breakfast and lunch options, dine-in, takeout, online ordering, kids’ menus, and bundle ordering.

Learn more at bigbiscuit.com, or follow The Big Biscuit on social: Facebook @BigBiscuitRestaurant, Instagram @the.big.biscuit, and TikTok @eatbigbiscuit.

The Big Biscuit… Don’t mess with breakfast!