Happy Belly's HEAL Wellness QSR Secures 5th Calgary-Based Real-Estate Location at Aspen Landing Shopping Center

Toronto, Ontario--(Newsfile Corp. - October 16, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce that its multi-unit franchisee has signed a location in Calgary's Aspen Landing Shopping Center. Making this their 8^th location of out a committed 10 locations in Alberta for our Heal Wellness brand, a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").

Heal Wellness 1

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"With 8 locations secured in Alberta, including 1 already open and 4 under construction, Heal is rapidly establishing a strong foothold in Western Canada. Alberta is ahead of its area development schedule, and we have no plans to slow down. The Aspen Landing location is set to open in Q1 2025, marking the second Heal opening in the province next year. We're now actively building our pipeline for organic growth in 2025," said Sean Black, Chief Executive Officer of Happy Belly.

Aspen Landing in Calgary is an ideal location to open a Heal Wellness, with its vibrant, upscale community that is home to health-conscious, active residents who prioritize wellness and healthy eating. The shopping center at Aspen Landing is a hub for premium retail, dining, and fitness services, attracting a steady flow of foot traffic from both locals and visitors alike. With its family-friendly atmosphere, proximity to schools, fitness centers, and wellness-oriented businesses, Aspen Landing provides the perfect environment to thrive. Heal Wellness, offering fresh smoothies, acai bowls, and superfood-packed options, would cater perfectly to the area's demographic that values nutritious, on-the-go meals and clean eating. The emphasis on healthy lifestyles in this community aligns seamlessly with Heal Wellness's mission, ensuring a strong customer base from the start.

With a pipeline of 100 committed Heal units across Canada and the U.S., we are seeing consistent growth of our Heal Wellness brand. Happy Belly plans to continue leveraging our franchising expertise and infrastructure to continue our accelerated expansion. The consistent expansion of our brands across Canada showcases the success of our franchising program. Franchisees gain from comprehensive training, continuous mentorship, and a wide array of resources, enabling them to run their businesses efficiently. The program mitigates the usual risks of entrepreneurship and offers a clear path to profitability, attracting a steady stream of eager investors."

"The rapid expansion of the Heal Wellness brand serves as a testament to our ability to execute effectively. As the brand's free cash flow grows, we anticipate accelerating our corporate store development timeline, supplemented by the growth of our franchise program."

Heal Wellness 2

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About Heal Wellness
Heal Wellness was created with a vibrant passion and clear mission: to deliver quick, fresh, and nutritious foods that energize and support an active, on-the-go lifestyle. Our menu features a delicious variety of smoothie bowls and smoothies, packed with ingredients designed to fuel your body and boost your well-being. We carefully select every superfood ingredient, offering acai bowls, smoothies, and super-seed grain bowls that are not only fresh but powerfully nourishing. Each smoothie bowl is made with real fruit and enhanced with superfoods like acai, pitaya, goji berries, chia seeds, and more, giving you a delicious way to energize your day.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly

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Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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