Consumers continue to prefer credit card and restaurant gift cards while seeking more promotions and loyalty rewards during the holiday season.
CHICAGO, Oct. 16, 2024 /PRNewswire/ - Givex, the global cloud-based customer engagement and business insights platform, has unveiled the results of its 2024 Holiday Gift Card Survey, offering a snapshot of American consumer shopping behaviors ahead of the holiday season. The data comes from a survey commissioned by Givex of over 1,000 Americans, focusing on how inflation, shopping habits and dining trends will shape the holidays this year.
According to the Givex 2024 Holiday Gift Card Survey, inflation remains a significant factor for 70% of respondents, though this is a slight decrease from 2023. Credit card gift cards continue to dominate as the most popular gift card choice for the holidays, favored by 70% of respondents — up 6% from last year—followed by restaurant gift cards at 46%.
"Despite slight improvements in inflation's impact on holiday spending, consumers are still cautious," said Brittain Brown, President at Givex. "Businesses that leverage gift cards, loyalty programs and promotions can create value for customers, helping them navigate tighter budgets while still offering thoughtful gift options. Our survey shows that customers are ready to engage with brands that deliver deals, rewards and convenience this holiday season."
Key Insights from the Givex 2024 Holiday Gift Card Survey:
Gift Card Sales Data from Givex:
"As we head into the 2024 holiday season, businesses can harness the power of gift cards, along with well-targeted loyalty and promotional campaigns, to meet customer needs during an economically challenging time," said Brown. "Gift cards remain a strong choice for shoppers who want to provide flexibility to their loved ones while navigating their own budgets."
For more information about Givex technology and how businesses can utilize its solutions to drive holiday sales, visit givex.com.
About Givex
The world is changing. Givex is ready. Since 1999, Givex has provided technology solutions that unleash the full potential of engagement, creating and cultivating powerful connections that unite brands and customers. With a global footprint of 132,000+ active locations across more than 100 countries, Givex unleashes strategic insights, empowering brands through reliable technology and exceptional support. Givex's integrated end-to-end management solution provides Gift Cards, GivexPOS, Loyalty Programs, GivexEngageAI, and more, creating growth opportunities for businesses of all sizes and industries. Learn more about how to streamline workflows, tackle complex challenges and transform data into actionable insights at www.givex.com.
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SOURCE Givex Corporation