The National Retail Federation predicts that the 2024 holiday season sales growth rate in the US will be slower than the same period last year. On October 15, the NRF said that the year-on-year increase in retail sales in November and December is expected to be within the 2.5% to 3.5% range, lower than the 5.3% increase last year. The organization, which represents retailers, expects retail sales during the holiday season to reach a maximum of $989 billion in terms of sales.

The National Retail Federation predicts that the 2024 holiday season sales growth rate in the US will be slower than the same period last year. On October 15, the NRF said that the year-on-year increase in retail sales in November and December is expected to be within the 2.5% to 3.5% range, lower than the 5.3% increase last year. The organization, which represents retailers, expects retail sales during the holiday season to reach a maximum of $989 billion in terms of sales.