According to media reports, Korean society has long believed that tall people are more likely to succeed in life. This concept has prompted many parents to “do whatever it takes” to try to make their children grow taller. This societal “height prejudice” and its associated unscientific behavior have raised concerns about children's physical and mental health. Advertisements about “boosted” products and treatments are constantly appearing in Korean advertisements, particularly in Korean hospitals, pharmacies, and educational institutions. According to reports, in March of this year alone, there were 259 advertisements related to children's height on the Korean Internet. According to some Korean media, for the purpose of “growing up,” some South Korean parents even let their normally developing children receive growth hormone injections at their own expense. The cost is about 100,000 won each time. As growth hormone injections for children are becoming more common in Korea, the Korean growth hormone injection market grew from 148.8 billion won in 2019 to 444.4 billion won in 2023, almost three times the former. At the same time, reports of side effects from growth hormone injections are also increasing.

According to media reports, Korean society has long believed that tall people are more likely to succeed in life. This concept has prompted many parents to “do whatever it takes” to try to make their children grow taller. This societal “height prejudice” and its associated unscientific behavior have raised concerns about children's physical and mental health. Advertisements about “boosted” products and treatments are constantly appearing in Korean advertisements, particularly in Korean hospitals, pharmacies, and educational institutions. According to reports, in March of this year alone, there were 259 advertisements related to children's height on the Korean Internet. According to some Korean media, for the purpose of “growing up,” some South Korean parents even let their normally developing children receive growth hormone injections at their own expense. The cost is about 100,000 won each time. As growth hormone injections for children are becoming more common in Korea, the Korean growth hormone injection market grew from 148.8 billion won in 2019 to 444.4 billion won in 2023, almost three times the former. At the same time, reports of side effects from growth hormone injections are also increasing.