Following “Black Myths: Goku”, domestic “game+cultural tourism” marketing innovation once again ushered in a “big event”. On September 29, Tongcheng Travel announced that it will carry out cross-border integrated marketing with the popular game “Dream New Immortals” under Perfect World, and will work with partners such as the Chengdu Municipal Administration of Culture, Radio, Television and Tourism and Luzhi Ancient Town to jointly create a new benchmark for “cultural tourism+game” cross-border marketing to help create a lively new consumer atmosphere for National Day cultural tourism. According to information, the cross-border collaboration between Tongcheng Travel and “Dream New Immortals” creatively linked popular tourist destinations and scenic spots, providing users from both sides with rich experience scenarios and maximizing the synergy between the two brands and IP resources. The relevant person in charge of Tongcheng Travel said that the cross-border collaboration between “Dream New Immortals” and the Qingdian Luzhi Project presented visitors with an innovative model of “online+offline” and “virtual+reality” to present visitors with a night tour feast that they can experience, interact with, and participate in. Its success will add new gameplay to the cross-border marketing of tourist attractions, and it is also a useful experiment for “cultural tourism+gaming” to stimulate new consumption vitality.

Following “Black Myths: Goku”, domestic “game+cultural tourism” marketing innovation once again ushered in a “big event”. On September 29, Tongcheng Travel announced that it will carry out cross-border integrated marketing with the popular game “Dream New Immortals” under Perfect World, and will work with partners such as the Chengdu Municipal Administration of Culture, Radio, Television and Tourism and Luzhi Ancient Town to jointly create a new benchmark for “cultural tourism+game” cross-border marketing to help create a lively new consumer atmosphere for National Day cultural tourism. According to information, the cross-border collaboration between Tongcheng Travel and “Dream New Immortals” creatively linked popular tourist destinations and scenic spots, providing users from both sides with rich experience scenarios and maximizing the synergy between the two brands and IP resources. The relevant person in charge of Tongcheng Travel said that the cross-border collaboration between “Dream New Immortals” and the Qingdian Luzhi Project presented visitors with an innovative model of “online+offline” and “virtual+reality” to present visitors with a night tour feast that they can experience, interact with, and participate in. Its success will add new gameplay to the cross-border marketing of tourist attractions, and it is also a useful experiment for “cultural tourism+gaming” to stimulate new consumption vitality.