We learned from the Zhejiang Provincial Market Supervision Bureau that in order to further regulate webcast delivery behavior, protect consumers' legitimate rights and interests, and promote the healthy development of industry standards, the Bureau issued the “Zhejiang Provincial Webcast Marketing Code of Conduct Guidelines” in response to the chaos of webcast marketing behavior in accordance with existing laws and regulations, which lists 30 “always talk about always being new” operator compliance requirements in a catalogue list, and provides consumers with an “anti-routine manual” for live streaming shopping.

We learned from the Zhejiang Provincial Market Supervision Bureau that in order to further regulate webcast delivery behavior, protect consumers' legitimate rights and interests, and promote the healthy development of industry standards, the Bureau issued the “Zhejiang Provincial Webcast Marketing Code of Conduct Guidelines” in response to the chaos of webcast marketing behavior in accordance with existing laws and regulations, which lists 30 “always talk about always being new” operator compliance requirements in a catalogue list, and provides consumers with an “anti-routine manual” for live streaming shopping.