On September 26, Swedish clothing giant H&M officially entered the Chinese e-commerce platform Pinduoduo to open an official flagship store and conduct trial operations. This decision marks H&M's bold experiment in the e-commerce industry in China, because until now, brands such as H&M and Zara had always wait-and-see about joining platforms such as Alibaba and desperately chose a self-operated model.

On September 26, Swedish clothing giant H&M officially entered the Chinese e-commerce platform Pinduoduo to open an official flagship store and conduct trial operations. This decision marks H&M's bold experiment in the e-commerce industry in China, because until now, brands such as H&M and Zara had always wait-and-see about joining platforms such as Alibaba and desperately chose a self-operated model.