The sharp rise in gold prices has curtailed terminal consumption of gold jewelry to a certain extent, but there are still segments that have performed relatively well. In recent interviews, the reporter learned that gold products in categories such as single price, small gram weight, and low customer unit price are favored by consumers. A person from Chao Hongji Securities said, “One-price gold products are currently one of our strengths.” A staff member at a branded gold store said, “If the price of gold continues to rise, the price of one-price products will also be adjusted along with it, but the frequency of adjustments is not high.” One-price products are popular or because the price is relatively reasonable, the process is more detailed, and the sense of design is stronger.

The sharp rise in gold prices has curtailed terminal consumption of gold jewelry to a certain extent, but there are still segments that have performed relatively well. In recent interviews, the reporter learned that gold products in categories such as single price, small gram weight, and low customer unit price are favored by consumers. A person from Chao Hongji Securities said, “One-price gold products are currently one of our strengths.” A staff member at a branded gold store said, “If the price of gold continues to rise, the price of one-price products will also be adjusted along with it, but the frequency of adjustments is not high.” One-price products are popular or because the price is relatively reasonable, the process is more detailed, and the sense of design is stronger.