2024 The 20th Annual Summer Meeting of Yabuli Entrepreneurs was held in Guangzhou. During the forum, Sun Xiujuan, assistant vice president of China Feihe, said that Feihe appears to be producing milk powder; in fact, she is working as a mother. In terms of quality control, there are “three no giveaways” in quality control, that is, it does not give way to production, does not give way to power, and does not give way to costs. In response to the impact of the decline in the birth rate in China on product sales, Sun Xiujuan admits that there is some pressure, but based on product innovation, overall sales of infant formula are still stable. At the same time, Feihe is also looking for a second growth curve. For example, based on the current state of an aging society, Feihe is also doing research on adult functional nutrition.

2024 The 20th Annual Summer Meeting of Yabuli Entrepreneurs was held in Guangzhou. During the forum, Sun Xiujuan, assistant vice president of China Feihe, said that Feihe appears to be producing milk powder; in fact, she is working as a mother. In terms of quality control, there are “three no giveaways” in quality control, that is, it does not give way to production, does not give way to power, and does not give way to costs. In response to the impact of the decline in the birth rate in China on product sales, Sun Xiujuan admits that there is some pressure, but based on product innovation, overall sales of infant formula are still stable. At the same time, Feihe is also looking for a second growth curve. For example, based on the current state of an aging society, Feihe is also doing research on adult functional nutrition.